In this role, Yandell will work collaboratively with brands to understand their opportunities and challenges, providing innovative strategies that keep their internal and external audiences well-informed. She will work alongside clients to create solutions that are research-based, creative, and smart.
 
“We are delighted to have Bethany join our team, with her wide-ranging skill set in strategic marketing and communications.  Her deep knowledge of healthcare, as well as her diverse experience in creating and executing plans for high-growth companies is an excellent addition to our firm,” said Cathy Ackermann, Ackermann Marketing & PR’s president and chief executive officer.
 
Yandell has worked in public relations and strategic communications for 14 years, specializing in healthcare, non-profit, and education. She earned a Bachelor of Science in Communications from the University of Tennessee Knoxville, and a Master of Science in Organizational Leadership from Columbus State University in Columbus, Georgia. With a passion for leadership in her DNA, she enjoys coaching others to define their own personal style of leadership and how best to serve others.
 
“I am thrilled to be a part of the Ackermann Marketing & PR team. I have spent my career providing strategic communication solutions to brands looking to connect with key audiences, and I look forward to continuing that work with Ackermann’s current and future clients,” said Yandell.
 
Yandell is active in the community and currently serves on the advisory team for Isaiah 117 House in Knox County, a non-profit whose mission is to provide physical and emotional support in a safe and loving home for children awaiting foster care placement. She is the wife of Chris Yandell and mother of two boys, Colton and Anderson. In her free time, she enjoys spending time with her family and can often be found cheering on her boys at one of their sporting events.
 
Ackermann Marketing & PR is excited to welcome Yandell to their team