by admin_thinkAPR | Feb 21, 2019 | Uncategorized
Make it personal, take the slow road for clients The prioritization of speed over personalization grossly underestimates the power of human interaction and the importance of face-to-face communication in building and nurturing important relationships. If the entire...
by admin_thinkAPR | Jan 31, 2019 | Uncategorized
Starting a new year is a great time to assess what has and hasn’t worked in your marketing programs, and to push the re-set button on out-moded ideas and tired tactics. Whether you work for a corporation or an agency, there are common threads that cause all of us to...
by admin_thinkAPR | Jan 3, 2019 | Uncategorized
As this year draws to a close, we’re reminded not only of memorable moments, but also of the warp-speed world in which we live. Adaptability and an adventurous spirit are certainly critical skills in terms of understanding and effectively utilizing the constantly...
by admin_thinkAPR | Dec 3, 2018 | Uncategorized
(This is the second of a two-part column on this topic, the previous one having appeared in the Knoxville News-Sentinel on Sunday, November 11, 2018.) Millennials are aged 21 – 36 years old (born between 1982 and 1997) and are playing an increasingly pivotal role in...
by admin_thinkAPR | Oct 30, 2018 | Uncategorized
Millennials – there are a lot of them, and their influence on how companies sell their products and services is substantial. So, if your business doesn’t have a research-based strategy in this regard, you could be missing out on some important opportunities to expand...
