by Morgan | Oct 13, 2025 | News
It is crucial for brands and marketing communication professionals to use data-driven strategies and tactics to enhance the various aspects and outcomes of their communications efforts. It’s important to first of all understand why data-driven outreach is essential to...
by Morgan | Sep 17, 2025 | News
I had an interesting conversation recently with an impressive young woman who was exploring a career change. When I asked what she considered her core competencies and outstanding skills to be, she answered by saying, “I’m not sure – I’m just a salesperson.” Wow! In a...
by Morgan | Aug 11, 2025 | News
Living in Knoxville, with the University of Tennessee at the forefront of so many college sports, it is easy to see the NIL (name, image and likeness) landscape evolving in real time. While headlines often focus on which star athlete is entering the transfer portal...
by Morgan | Jun 18, 2025 | News
It is periodically a good idea to step back, take a deep breath and reflect on those sometimes-scary mistakes that we hopefully have learned from and won’t make again! Here are just a few of mine: INADEQUATE BUSINESS SYSTEMS During our initial years in business, we...
by Morgan | May 16, 2025 | News
Doing a deep dive into what makes companies tick . . . and grow and thrive . . . is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a company is a strong desire on their part to be more innovative...
by Morgan | Apr 16, 2025 | News
In a creative yet demanding business like ours (and like many of yours), the ability to give ourselves permission for a “brain rest” is critically important. Those of us who are driven entrepreneurs tend to keep our foot on the accelerator at all times and forget that...
