by Bethany Yandell | Jan 15, 2025 | News
Consumers have always had relationships with brands, but today, more sophisticated tools for analyzing customer data and translating that into a more precise snapshot of who your customers really are and what they want from your company are allowing marketers to...
by Bethany Yandell | Dec 30, 2024 | News, Uncategorized
“Branding” has become such a misunderstood and misused word these days. One of the most common reasons why new clients walk in our door is that they want help with branding their company or organization. But when we ask them what they are really trying to accomplish...
by Bethany Yandell | Nov 15, 2024 | News
The definition of what I have done for a living most of my adult life has changed dramatically over the past several years, and it is critical for agencies and corporate communications departments to fully embrace that reality. Public relations firms used to hang...
by Bethany Yandell | Oct 21, 2024 | News
I admit it: patience is not my strong suit. As an inherent “fixer,” my automatic response to problems is to immediately go about the business of fixing them. I probably suffer from an over-blown sense of confidence that if I just dig down deeply enough into my “bag of...
by Bethany Yandell | Sep 18, 2024 | News
For the past several years, those in my profession have focused heavily on “trust marketing” as the linchpin of customer engagement and retention. In other words, trust in a particular brand’s authenticity and integrity is the primary driver of that brand’s ultimate...
by Bethany Yandell | Aug 20, 2024 | News
Most businesses are so busy trying to get new clients or customers on their own that they tend to forget about the importance of utilizing their referral networks. Research shows that referrals are one of the top ways of acquiring leads and new business. Even those...
