Marketing to Potential Employees

Marketing to Potential Employees

We’re hearing a lot these days about the difficulties that businesses are having in recruiting sharp new employees. And indeed, the competition for top talent continues to increase as job seekers have exposure to a wide range of options and varied work environments....
Turning Intuition into Measurable Impact

Turning Intuition into Measurable Impact

It is crucial for brands and marketing communication professionals to use data-driven strategies and tactics to enhance the various aspects and outcomes of their communications efforts. It’s important to first of all understand why data-driven outreach is essential to...
What Makes a Sales Star?

What Makes a Sales Star?

I had an interesting conversation recently with an impressive young woman who was exploring a career change. When I asked what she considered her core competencies and outstanding skills to be, she answered by saying, “I’m not sure – I’m just a salesperson.” Wow! In a...
Learning from Business Mistakes

Learning from Business Mistakes

It is periodically a good idea to step back, take a deep breath and reflect on those sometimes-scary mistakes that we hopefully have learned from and won’t make again! Here are just a few of mine: INADEQUATE BUSINESS SYSTEMS During our initial years in business, we...
Understanding the Importance of Why Customers Buy

Understanding the Importance of Why Customers Buy

Doing a deep dive into what makes companies tick . . . and grow and thrive . . . is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a company is a strong desire on their part to be more innovative...