Community Connectedness As A Business Strategy

by | Aug 20, 2018 | Uncategorized

From the August, 19 2018 Knoxville News-Sentinel Depending upon the particular marketplace that your company operates in, it is tempting to narrow your communications focus to only those customers and prospects that you already know you should be talking to.  Most...

Marketing to potential employees

by | Jul 23, 2018 | Uncategorized

We’re hearing a lot these days about the difficulties that businesses are having in recruiting sharp new employees. With the unemployment rate being relatively low, the competition for top talent has increased dramatically as of late. Therefore, it is more critical...

SmartBank to open new branch in Sevier County

by | Jul 13, 2018 | Uncategorized

Sevierville, Tenn. – SmartBank announced today plans to open a fourth Sevier County branch. The new branch will be located at 710 Dolly Parton Parkway, Sevierville, Tenn. According to Billy Carroll, SmartBank President and CEO, the existing building will be renovated...

Reputation and Trust Are Everything

by | Jun 25, 2018 | Uncategorized

Reputation and trust are intrinsically intertwined in business.  Companies cannot maintain their positive reputations if a strong bond of trust does not exist with their customers and constituents.  It sometimes takes years to build that level of trust, but one...

Using data for the right reasons

by | May 29, 2018 | Uncategorized

In case you missed Cathy’s contributed Knoxville News-Sentinel column from over Memorial Day weekend, you can read the full version below: There has been a lot said and written in the past few months about both the benefits and the “evils” of how much we can now...