Ryan Willis

July 13, 2018

SmartBank to open new branch in Sevier County

Sevierville, Tenn. – SmartBank announced today plans to open a fourth Sevier County branch. The new branch will be located at 710 Dolly Parton Parkway, Sevierville, Tenn. According to Billy Carroll, SmartBank President and CEO, the existing building will be renovated to reflect the SmartBank […]
May 29, 2018

Using data for the right reasons

In case you missed Cathy’s contributed Knoxville News-Sentinel column from over Memorial Day weekend, you can read the full version below: There has been a lot said and written in the past few months about both the benefits and the “evils” of how much we […]
April 23, 2018

Integrity is the name of the game

In case you missed it, here’s a look at Cathy’s most recent Knoxville News-Sentinel column from Sunday, April 22: What do customers want more than anything else from the people and the companies they choose to do business with?  I believe they want to be […]
April 2, 2018

Present it without big presentation

In case you missed it, here’s a look at Cathy’s most recent Knoxville News-Sentinel column from Sunday, April 1: Stop the Power Point presentations and voluminous slide decks. What better place to take a little nap than in still another tedious meeting where someone is […]
March 7, 2018

What really makes a sales star?

We’re all really in sales in one way or another, right? Here’s Cathy’s take on what makes some people good at it – from the Sunday, March 4 News-Sentinel. I had an interesting conversation recently with a sharp young woman who was exploring a career […]
January 17, 2018

Are you ready for 2018?

Look out, 2018 – here we come! Lots of exciting business opportunities on the horizon, not the least of which are related to digital marketing. Here are some strategies to consider from Cathy’s column in Sunday’s Knoxville News Sentinel. While I love our warp-speed world and […]
December 19, 2017

Choosing carefully is the best strategy

Strategy is sometimes a matter of careful selection. It’s easy to become a “kid in a candy shop” (especially during the holidays, right?) relative to your business. Here are some tips from Cathy’s column in Sunday’s Knoxville News Sentinel, to help you not do that. […]
November 30, 2017

What drives a rebrand?

If you’re contemplating the pros and cons of rebranding your organization, it’s important to understand why and how on the front end. Below is Cathy’s column from the November 26 Knoxville News-Sentinel that includes a number of tips to consider if a rebrand may be in your […]
October 25, 2017

From social obligation to impact

Do your customers and employees care about your company’s commitment to social causes and charitable organizations?  You bet they do! Below is Cathy’s column from the October 22 Knoxville News-Sentinel that spells out some trends, patterns and a few suggestions.   Corporate social responsibility is defined […]
March 6, 2017

Connor Concepts marks 25 years

Here’s a look at a great feature from the Knoxville News Sentinel on Connor Concepts and their 25-year milestone! The full version of the story can be found online here: Mike Connor probably didn’t know it, but he had reached a crossroads back in the […]
February 15, 2017

Spread the word to help ease crisis

It does seem like East Tennessee has had its fair share of crises here lately, which has reminded us – once again – of how important it is to have contingency plans in place for when the worst happens. Cathy’s latest Knoxville News Sentinel column […]
February 1, 2017

ChoiceSpine acquires Exactech’s spine assets

KNOXVILLE, TENN. – ChoiceSpine, a privately held spinal fusion device manufacturer based in Knoxville, Tenn., announced today it has acquired the spinal assets of Exactech (Nasdaq:EXAC). Exactech is a developer and producer of bone and joint restoration products for extremities, hip, knee and spine, with […]