Taking the High Road in Business

Taking the High Road in Business

Being in business is not easy.  It requires unimaginable stamina; a true vision for what you are trying to accomplish; recognizing, hiring and keeping dedicated talent; and offering something to the marketplace that is truly wanted and needed. As if that isn’t enough,...
Social Media Business Strategy

Social Media Business Strategy

It’s important for social media implementation to be directly intertwined with the actual business strategy of an organization.  In order to fulfill its (amazing) potential as an awareness-builder and a marketing “partner,” this direct link is crucial.  Social media...
Social Media Training

Social Media Training

In the growing and ever-changing world of social media, everyone can be a reporter, and everyone is potentially an interviewee. Media training and spokesperson training has always been part of a strong public relations and outreach program, but the growth and...
How to Think About and Measure Results

How to Think About and Measure Results

Yes, awards and accolades are fun, as are thank-you’s and complimentary comments, but what those of us in business really want (and need) are RESULTS of our efforts. Sometimes the achievement of those results is obvious. Other times – not so much. True measurable...