News
How Small Businesses Can Survive Amid COVID-19
The coronavirus outbreak is challenging all aspects of our lives. From working at home to social distancing from our peers, everyone is trying to figure out how to adjust their way of life to the times we are living in. Small businesses have rapidly had to do the...
Co-Founder, Former CEO of PYA, Ed Pershing
COVID-19 & Knoxville Business Webinar
We spoke to a panel of local business leaders to discuss how businesses are surviving the COVID-19 pandemic. The panel included Mike Turner, CEO,COO, and President of Turner Homes, George Ewart, Principal of George Ewart Architect, Mary Kellogg-Joslyn, President and...
How to Engage Patients in Teledentistry
Dentists have been advised to close their offices to all but emergency care during the global COVID-19 pandemic, but that doesn’t mean emergency visits are the only ones that can take place. Teledentistry is one of the best ways to maintain your patient care continuum...
How to Engage Patients in Telehealth
As you are keenly aware, interruptions to the healthcare delivery system caused by the global COVID-19 pandemic have resulted in the growth and expansion of telehealth. Under a special COVID-19 waiver, Medicare will now reimburse for telehealth services regardless of...
10 Admissions Strategies that Colleges and Universities Need to Adopt in the Face of the Coronavirus
College campuses are eerily quiet in the wake of the coronavirus pandemic—and the fear is that quiet could usher in an even quieter campus come fall. With the traditional sea of spring visits to colleges and universities across America canceled, the challenges of...
Memo concerning employer response to infection in workforce and layoffs
When anxieties are at an all-time high, communication is critical. The balance between taking care of your loved ones and yourself while maintaining your business and your employees is incredibly challenging. As COVID-19 continues to spread, the probability that one...
Responding to COVID-19
During this ever-changing and challenging time, many business owners and organizations have been focused on external messaging. The need to explain changes or address concerns to customers and other key external audiences has been extremely important. However,...
What Considerations Should Drive a Rebranding Initiative?
Our firm seems to be more involved than ever in helping our clients rebrand themselves these days. There are numerous reasons to consider doing this (or not), but changing or refreshing your brand should only take place after you have weighed all the advantages,...
Let's Start Something new
Say Hello!
Use the form below to tell us about yourself, your company, or the project you have in mind. We are excited to connect with you and will be in touch soon!