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Marketing’s Critical Role in Sales Success

Marketing actually plays several roles within most companies: It builds awareness for the company, the products and/or the services. It conveys critical information and positions the company/products/services. It lays the foundation for sales receptiveness. It...

Blühen Botanicals opens flagship retail wellness location

KNOXVILLE, Tenn. – May 17, 2019 – Blühen Botanicals, an emerging hemp cannabidiol (CBD) company, opened its first retail wellness location on May 17, in parallel with the company’s presenting sponsorship of Knoxville’s Rhythm N’ Blooms music festival. Coinciding with...

Willis and Freeman Promoted to Vice President

Ackermann Marketing & PR today announced that Ryan Willis and Erin Freeman have been promoted to the role of Vice Presidents for the agency. Together, Willis and Freeman bring 30 years of experience in providing Ackermann’s portfolio of clients with strategic...

How to Make Company Announcements in Buzzworthy Ways

These days, the medium that sends the message is just as important as the message itself.  Choosing the correct medium can determine whether or not you are reaching your target audience most effectively and is also an opportunity to generate buzz about your company’s...

Why Is Messaging So Important?

Messaging is where effective marketing usually begins.  A company can employ just the right mix of outreach strategies and tactics, but if the underlying messages being put forth by those marketing methods are not attention-getting, compelling, and most of all, true,...

Fitzgerald joins Ackermann

FITZGERALD NAMED SENIOR ACCOUNT EXECUTIVE VETERAN COMMUNICATOR JOINS EAST TENNESSEE'S PREMIER AGENCY Knoxville, Tenn. – Ackermann Marketing & PR today announced that Brian Fitzgerald has been hired as a Senior Account Executive. In his new role, Fitzgerald will...

Make it personal, take the slow road for clients

Make it personal, take the slow road for clients The prioritization of speed over personalization grossly underestimates the power of human interaction and the importance of face-to-face communication in building and nurturing important relationships.  If the entire...

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