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I’m proud of the businesses, large and small – some that we know personally and others that we just read about or hear about – which have sacrificed and re-invented themselves during 2020 in order to cope with this global pandemic. It has been a study in American...

A challenge for many businesses is how to best pursue your most desirable prospects and/or former customers without being a pest! First, let’s define a “good prospect.” For many companies, this would be a past customer or client. You don’t have to go from “cold to...

Are you tired of hearing about the “new normal” and feel stuck in the Covid blues, or are you just frozen in your marketing efforts? Now is the time to wake up and take action. As the CEO of an independent marketing communications firm, I have experienced many...

In times of confusion and turmoil such as the times we are currently living through, leadership voids can become more pronounced than ever. People are fearful – for their lives, the well being of their loved ones, and the sustainability of their businesses and their...