ORNL Federal Credit Union

ORNL Federal Credit Union

Banking  Case StudyORNL federal Credit union   Challenge  ORNL Federal Credit Union (ORNL FCU) is the third largest credit union in the state of Tennessee. Dating back to 1948, this community pillar springs from the Oak Ridge National Laboratory, which developed an...
Legacy Parks

Legacy Parks

Tourism  Case StudyLegacy Parks Foundation  Challenge Outdoor tourism is one of the fastest growing tourism segments, reaching $260 billion in 2013. East Tennessee, anchored by Knoxville, possesses some of the country’s most outstanding outdoor/adventure natural...
Hoffmann Group

Hoffmann Group

Tools Case StudyHoffmann Group  Challange  Hoffmann Group, headquartered in Munich, Germany, is Europe’s leading system partner for quality tools. Hoffmann Group combines trading competence with leadership on both manufacturing and service. The company offers 62,000...
Balter Beerworks

Balter Beerworks

Brewery  Case StudyBalter beerworks Challange  In the fall of 2015, brew pub Balter Beerworks began finalizing construction on its building and was preparing to officially open for business in the spring of 2016. Ackermann was chosen as the agency to promote the new...
UTMC

UTMC

Healthcare Case StudyUniversity of Tennessee Medical Center Challenge The University of Tennessee Medical Center is an academic healthcare system that sought a public relations strategy that would bring attention to their efforts in research and healthcare. The...