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What Makes a Sales Star?
I had an interesting conversation recently with an impressive young woman who was exploring a career change. When I asked what she considered her core competencies and outstanding skills to be, she answered by saying, “I’m not sure – I’m just a salesperson.” Wow! In a...
In the Heart of Vol Nation, NIL Highlights the Strategic Value of Public Relations
Living in Knoxville, with the University of Tennessee at the forefront of so many college sports, it is easy to see the NIL (name, image and likeness) landscape evolving in real time. While headlines often focus on which star athlete is entering the transfer portal...
Learning from Business Mistakes
It is periodically a good idea to step back, take a deep breath and reflect on those sometimes-scary mistakes that we hopefully have learned from and won’t make again! Here are just a few of mine: INADEQUATE BUSINESS SYSTEMS During our initial years in business, we...
Understanding the Importance of Why Customers Buy
Doing a deep dive into what makes companies tick . . . and grow and thrive . . . is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a company is a strong desire on their part to be more innovative...
Take A Break to Help Keep Perspective
In a creative yet demanding business like ours (and like many of yours), the ability to give ourselves permission for a “brain rest” is critically important. Those of us who are driven entrepreneurs tend to keep our foot on the accelerator at all times and forget that...
Brainstorming Like Adults is Critical
People who do not work in a “creative shop” (i.e., ad agency, PR firm, graphic design boutique) sometimes imagine that our days consist of sitting around in comfy chairs drinking strong coffee in the morning or craft beer in the afternoon and tossing balls or frisbees...
How to Make Your Brand Connect with Your Customers
Branding is an interesting term, meaning different things to different people, depending upon their perspective and experience. Clients with whom we work run the full spectrum of defining this term – from a corporate logo on one end to full integration of the...
Understanding Brand Relationships Is Critical
Consumers have always had relationships with brands, but today, more sophisticated tools for analyzing customer data and translating that into a more precise snapshot of who your customers really are and what they want from your company are allowing marketers to...
There’s More to a Brand Than a Logo
“Branding” has become such a misunderstood and misused word these days. One of the most common reasons why new clients walk in our door is that they want help with branding their company or organization. But when we ask them what they are really trying to accomplish...
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