by admin_thinkAPR | May 20, 2019 | Uncategorized
Marketing actually plays several roles within most companies: It builds awareness for the company, the products and/or the services. It conveys critical information and positions the company/products/services. It lays the foundation for sales receptiveness. It...
by admin_thinkAPR | May 9, 2019 | Uncategorized
Ackermann Marketing & PR today announced that Ryan Willis and Erin Freeman have been promoted to the role of Vice Presidents for the agency. Together, Willis and Freeman bring 30 years of experience in providing Ackermann’s portfolio of clients with strategic...
by admin_thinkAPR | Apr 22, 2019 | Uncategorized
These days, the medium that sends the message is just as important as the message itself. Choosing the correct medium can determine whether or not you are reaching your target audience most effectively and is also an opportunity to generate buzz about your company’s...
by admin_thinkAPR | Apr 5, 2019 | Uncategorized
KNOXVILLE, Tenn.— April 1, 2019 – April brings not only warmer weather back to the Tennessee Valley, but also the annual [Knoxville] By Design (KBD) celebration. The month-long series of events is part of National Architecture Week, a time dedicated to celebrating the...
by admin_thinkAPR | Apr 1, 2019 | Uncategorized
Messaging is where effective marketing usually begins. A company can employ just the right mix of outreach strategies and tactics, but if the underlying messages being put forth by those marketing methods are not attention-getting, compelling, and most of all, true,...
