The Importance of Urgency in Sales

In a recent conversation with a business associate, he mentioned that a long-term benefit of the pandemic is that it has caused him to adopt a slower, calmer pace. I think that it has caused many of us to do a better job of “stopping to smell the roses,`” which is no...

How “Social” should CEO’s Be?

Engaging on a strategic level with key audiences and influencers on social media has come into its own as a significant part of an effective CEO’s outreach efforts. We still sometimes encounter corporate leaders who want to avoid digital engagement, but we believe...

Leveraging LinkedIn As A Marketing Tool

How well a business capitalizes on marketing trends can make or break it. The digital transformation will continue – at an accelerated pace during 2021 – as we all realize that “business as normal” may have changed forever. Consumers are becoming numb to digital...