by Bethany Yandell | Aug 20, 2024 | News
Most businesses are so busy trying to get new clients or customers on their own that they tend to forget about the importance of utilizing their referral networks. Research shows that referrals are one of the top ways of acquiring leads and new business. Even those...
by Bethany Yandell | Jul 18, 2024 | News
A challenge for many businesses is how to best pursue your most desirable prospects and/or former customers without being a pest! First, let’s define a “good prospect.” For many companies, this would be a past customer or client. You don’t have to go from “cold to...
by Bethany Yandell | Jul 3, 2024 | Uncategorized
Most business leaders need to understand – at least at a basic level – how to talk to the news media in both positive and negative situations. Refusing to comment when media attention comes your way is simply not an option. You need to be able to successfully navigate...
by Bethany Yandell | Jun 17, 2024 | News
Ackermann Marketing & PR has been named to the “America’s Best PR Firms 2024” list by Newsweek magazine. The Knoxville-based agency has been serving businesses and organizations from around the world for the past 42 years, providing innovative, strategic marketing...
by Bethany Yandell | May 30, 2024 | News
What do customers want more than anything else from the people and the companies they choose to do business with? I believe they want to be associated with and to buy things from people of high integrity. So, what does that really mean? Integrity means more than...
