Why Is Messaging So Important?

Messaging is where effective marketing usually begins.  A company can employ just the right mix of outreach strategies and tactics, but if the underlying messages being put forth by those marketing methods are not attention-getting, compelling, and most of all, true,...

Fitzgerald joins Ackermann

FITZGERALD NAMED SENIOR ACCOUNT EXECUTIVE VETERAN COMMUNICATOR JOINS EAST TENNESSEE’S PREMIER AGENCY Knoxville, Tenn. – Ackermann Marketing & PR today announced that Brian Fitzgerald has been hired as a Senior Account Executive. In his new role, Fitzgerald...