Integrity is the name of the game

In case you missed it, here’s a look at Cathy’s most recent Knoxville News-Sentinel column from Sunday, April 22: What do customers want more than anything else from the people and the companies they choose to do business with?  I believe they want to be associated...

Present it without big presentation

In case you missed it, here’s a look at Cathy’s most recent Knoxville News-Sentinel column from Sunday, April 1: Stop the Power Point presentations and voluminous slide decks. What better place to take a little nap than in still another tedious meeting...

What really makes a sales star?

We’re all really in sales in one way or another, right? Here’s Cathy’s take on what makes some people good at it – from the Sunday, March 4 News-Sentinel. I had an interesting conversation recently with a sharp young woman who was exploring a career change. When...

The future is bright for women in manufacturing

Guest Blog by Ashley Humphrey, Director of Marketing & Communications at Hoffmann Group USA When many think of the manufacturing industry, they envision a male-dominated, warehouse environment that many women wouldn’t want to explore. However, the current...