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Take A Break to Help Keep Perspective
In a creative yet demanding business like ours (and like many of yours), the ability to give ourselves permission for a “brain rest” is critically important. Those of us who are driven entrepreneurs tend to keep our foot on the accelerator at all times and forget that...
Brainstorming Like Adults is Critical
People who do not work in a “creative shop” (i.e., ad agency, PR firm, graphic design boutique) sometimes imagine that our days consist of sitting around in comfy chairs drinking strong coffee in the morning or craft beer in the afternoon and tossing balls or frisbees...
How to Make Your Brand Connect with Your Customers
Branding is an interesting term, meaning different things to different people, depending upon their perspective and experience. Clients with whom we work run the full spectrum of defining this term – from a corporate logo on one end to full integration of the...
Understanding Brand Relationships Is Critical
Consumers have always had relationships with brands, but today, more sophisticated tools for analyzing customer data and translating that into a more precise snapshot of who your customers really are and what they want from your company are allowing marketers to...
There’s More to a Brand Than a Logo
“Branding” has become such a misunderstood and misused word these days. One of the most common reasons why new clients walk in our door is that they want help with branding their company or organization. But when we ask them what they are really trying to accomplish...
Practice of public relations has changed quickly and dramatically
The definition of what I have done for a living most of my adult life has changed dramatically over the past several years, and it is critical for agencies and corporate communications departments to fully embrace that reality. Public relations firms used to hang...
Communicating in a Crisis
I admit it: patience is not my strong suit. As an inherent “fixer,” my automatic response to problems is to immediately go about the business of fixing them. I probably suffer from an over-blown sense of confidence that if I just dig down deeply enough into my “bag of...
Relevance: Today’s Critical Marketing Buzzword
For the past several years, those in my profession have focused heavily on “trust marketing” as the linchpin of customer engagement and retention. In other words, trust in a particular brand’s authenticity and integrity is the primary driver of that brand’s ultimate...
Referrals: The Obvious Marketing Tool We Sometimes Forget
Most businesses are so busy trying to get new clients or customers on their own that they tend to forget about the importance of utilizing their referral networks. Research shows that referrals are one of the top ways of acquiring leads and new business. Even those...
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