News

Reputation and Trust Are Everything

Reputation and trust are intrinsically intertwined in business.  Companies cannot maintain their positive reputations if a strong bond of trust does not exist with their customers and constituents.  It sometimes takes years to build that level of trust, but one...

Using data for the right reasons

In case you missed Cathy's contributed Knoxville News-Sentinel column from over Memorial Day weekend, you can read the full version below: There has been a lot said and written in the past few months about both the benefits and the “evils” of how much we can now know...

Hoffmann Group USA Named 2018 Hermes Creative Platinum Award-Winner

Knoxville, Tenn. – May 3, 2018 – Hoffmann Group USA announced today it has been named a 2018 Hermes Creative Platinum Award winner. The global tooling company earned its second platinum marketing award in a 6-month span for its work with marketing partner Ackermann...

Integrity is the name of the game

In case you missed it, here’s a look at Cathy’s most recent Knoxville News-Sentinel column from Sunday, April 22: What do customers want more than anything else from the people and the companies they choose to do business with?  I believe they want to be associated...

Present it without big presentation

In case you missed it, here's a look at Cathy's most recent Knoxville News-Sentinel column from Sunday, April 1: Stop the Power Point presentations and voluminous slide decks. What better place to take a little nap than in still another tedious meeting where someone...

What really makes a sales star?

We’re all really in sales in one way or another, right? Here’s Cathy's take on what makes some people good at it – from the Sunday, March 4 News-Sentinel. I had an interesting conversation recently with a sharp young woman who was exploring a career change. When I...

Secant Healthcare Launches Blockchain Data Technology at Himss18

Chicago, Ill. – March 1, 2018 – Secant Healthcare Inc., a Chicago based global healthcare solutions company, announced the first glimpse of its unique Blockchain Data Integrity initiative. This thought-leading initiative is seeking to deliver a unique, targeted...

The future is bright for women in manufacturing

Guest Blog by Ashley Humphrey, Director of Marketing & Communications at Hoffmann Group USA When many think of the manufacturing industry, they envision a male-dominated, warehouse environment that many women wouldn’t want to explore. However, the current...

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