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How “Social” should CEO’s Be?

Engaging on a strategic level with key audiences and influencers on social media has come into its own as a significant part of an effective CEO’s outreach efforts. We still sometimes encounter corporate leaders who want to avoid digital engagement, but we believe...

Leveraging LinkedIn As A Marketing Tool

How well a business capitalizes on marketing trends can make or break it. The digital transformation will continue – at an accelerated pace during 2021 – as we all realize that “business as normal” may have changed forever. Consumers are becoming numb to digital...

ACKERMANN MARKETING & PR ANNOUNCES PROMOTIONS

Ackermann Marketing & PR today announced the promotions of several team members. Pat Staats has been promoted to Chief Financial Officer. Erin Freeman and Tommy Smith have been promoted to the role of Senior Vice Presidents, and Ryan Oglesby has been promoted to...

Business Forecasting: More Difficult Than Ever

All businesses are faced (always) with learning from their past, thriving within their present and planning for their future. COVID just made that a lot harder. Business leaders and CEOs are having to make critical decisions, while standing on shifting sand. Things...

What’s Business Going to Look Like in the New Year?

I think we all breathed a sigh of relief to finally be looking at 2020 in the rear view mirror, and being the resilient humans and optimistic business people that we are, there was something hopeful and almost “cleansing” about the very act of turning the calendar...

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