by Ryan Oglesby | Feb 20, 2023
Tourism Case Studycampbell county Challenge Campbell County, another of the depleted coal industry areas, was in the midst of a suffering economy with extremely high unemployment levels. Plan Utilizing Ackermann PR’s brand development process, we began by...
by Ryan Oglesby | Feb 20, 2023
Tourism Case StudyTennessee department of tourist development Challenge Tourism is a $10.3 billion-per-year industry in Tennessee, drawing some 38.9 million visitors each year. Employing around 173,000 people, tourism is the state’s second-largest industry. The...
by Ryan Oglesby | Feb 20, 2023
Hospitality Case StudyRuby tuesday ChallEnge In the summer of 2010, Ruby Tuesday unveiled a new menu that highlighted new, healthier options made with fresher ingredients. As Ruby Tuesday’s public relations agency of record, Ackermann PR was asked to create...
by Ryan Oglesby | Nov 29, 2022
Brewery Case StudyBalter beerworks Challange In the fall of 2015, brew pub Balter Beerworks began finalizing construction on its building and was preparing to officially open for business in the spring of 2016. Ackermann was chosen as the agency to promote the new...
by Ryan Oglesby | Nov 28, 2022
Hospitality Case StudyTreehouse Grove at Norton Creek Challenge Treehouse Grove at Norton Creek, a treehouse resort nestled in the mountains of Gatlinburg, asked Ackermann for assistance in generating publicity for its second phase of luxury treehouses. The resort...
