by Bethany Yandell | Apr 24, 2024 | Uncategorized
Artificial Intelligence (AI) is shaking up every industry, and marketing communications is certainly no exception. Because communications reaches into every enterprise and impacts how we all do business at multiple levels, AI is increasingly at the center of...
by Bethany Yandell | Mar 20, 2024 | News
In our business, we spend a lot of time helping companies determine what their competitive differentiators are. What are their competitive advantages? How do they position themselves as being different and better than other businesses in their space? And how do...
by Bethany Yandell | Feb 22, 2024 | News
Doing a deep dive into what makes companies tick . . . and grow and thrive . . . is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a company is a strong desire on their part to be more innovative...
by Bethany Yandell | Jan 12, 2024 | News
In our business of marketing and communications especially, we never know when a crisis or an opportunistic moment with a brief shelf life may walk in our door. Advance preparation allows us to more easily compensate for the unexpected. So, if we’ve already checked...
by Bethany Yandell | Dec 20, 2023 | News
Effective marketing needs to begin with compelling message creation. A company can employ just the right mix of outreach strategies and tactics, but if the underlying messages being put forth by those marketing methods are not attention-getting, compelling, and most...
