by Ryan Oglesby | Mar 21, 2023 | News
It’s important for social media implementation to be directly intertwined with the actual business strategy of an organization. In order to fulfill its (amazing) potential as an awareness-builder and a marketing “partner,” this direct link is crucial. Social media...
by Ryan Oglesby | Feb 22, 2023 | News
In the growing and ever-changing world of social media, everyone can be a reporter, and everyone is potentially an interviewee. Media training and spokesperson training has always been part of a strong public relations and outreach program, but the growth and...
by Ryan Oglesby | Jan 17, 2023 | News
Yes, awards and accolades are fun, as are thank-you’s and complimentary comments, but what those of us in business really want (and need) are RESULTS of our efforts. Sometimes the achievement of those results is obvious. Other times – not so much. True measurable...
by admin_thinkAPR | Jan 6, 2023 | News
Most businesses find themselves in the midst of ever-escalating change, and knowing how to recognize, react to and successfully address and embrace change is becoming increasingly critical. The business of public relations is undergoing a “sea change.” Overpriced...
by admin_thinkAPR | Aug 16, 2022 | News
We talk a lot about the importance of a healthy “corporate culture” these days, but what does that mean exactly? And how does it fit into the creation and execution of a company’s communications strategy?First, let’s define corporate culture. In my mind, it is the...
by admin_thinkAPR | Aug 5, 2022 | News
Many of our clients want to jump on the content marketing bandwagon. After all, content is what it’s all about these days, right? Content is king! The answer could be yes, but only if you do it correctly. It’s not enough to just flood your social media and other...
