by Ryan Oglesby | Aug 5, 2022 | News
July 18, 2022 – Knoxville, Tenn. – Ackermann Marketing & PR is pleased to announce the addition of Bethany Yandell to its team as account executive. In this role, Yandell will work collaboratively with brands to understand their opportunities and...
by admin_thinkAPR | Jun 21, 2022 | News
As more and more “tools of the trade” become available to us, marketing becomes both more interesting and flexible, yet also more segmented and potentially confusing. Marketing’s “split personality” has traditional brand building, driven by broad-reach vehicles such...
by Ryan Oglesby | May 23, 2022 | News
Few and far between are the companies who truly “own” their markets. The rate of both invention and specialized segmentation makes this almost impossible these days. Therefore, it is more important than ever for corporate leaders to carve out a clearly defined...
by admin_thinkAPR | Mar 16, 2022 | News, Uncategorized
Growth is usually the desired outcome of a successful marketing effort. We market our products and services to prospects hoping to convert them to customers who will then contribute to our company’s revenue (and growth) goals. But many companies don’t truly understand...
by admin_thinkAPR | Feb 15, 2022 | News, Uncategorized
Communication is a key ingredient of every aspect of business and organizational success. Good works, new ideas, and innovative solutions to critical problems all have to not only be effectively implemented, but they also have to be clearly and positively communicated...
by Ryan Oglesby | Jan 24, 2022 | News
Unfortunately, the term “thought leader” may be on the verge of becoming over-used and even misunderstood. A lot of our firm’s work is in this space, and it is interesting to see how companies of all sizes and shapes are latching onto this description without much...
