by admin_thinkAPR | Aug 16, 2022 | News
We talk a lot about the importance of a healthy “corporate culture” these days, but what does that mean exactly? And how does it fit into the creation and execution of a company’s communications strategy?First, let’s define corporate culture. In my mind, it is the...
by admin_thinkAPR | Aug 5, 2022 | News
Many of our clients want to jump on the content marketing bandwagon. After all, content is what it’s all about these days, right? Content is king! The answer could be yes, but only if you do it correctly. It’s not enough to just flood your social media and other...
by Ryan Oglesby | Aug 5, 2022 | News
July 18, 2022 – Knoxville, Tenn. – Ackermann Marketing & PR is pleased to announce the addition of Bethany Yandell to its team as account executive. In this role, Yandell will work collaboratively with brands to understand their opportunities and...
by admin_thinkAPR | Jun 21, 2022 | News
As more and more “tools of the trade” become available to us, marketing becomes both more interesting and flexible, yet also more segmented and potentially confusing. Marketing’s “split personality” has traditional brand building, driven by broad-reach vehicles such...
by Ryan Oglesby | May 23, 2022 | News
Few and far between are the companies who truly “own” their markets. The rate of both invention and specialized segmentation makes this almost impossible these days. Therefore, it is more important than ever for corporate leaders to carve out a clearly defined...
by admin_thinkAPR | Mar 16, 2022 | News, Uncategorized
Growth is usually the desired outcome of a successful marketing effort. We market our products and services to prospects hoping to convert them to customers who will then contribute to our company’s revenue (and growth) goals. But many companies don’t truly understand...
